Post by afsanamimi12 on Nov 25, 2024 9:29:33 GMT
47 billion. There are many reasons why people prefer to buy through social networks. In this blog we will teach you what it is and give you some tips to apply in your strategy. What is social commerce? This strategy is part of the world of e-commerce, it is focused on giving the user a shopping experience within social networks , making a large part of the purchasing journey in a single application, it also works with calls to action that send users to a specific product, as long as the source is from a social network through a sticker, link or advertisement. Retail stores , startups and local businesses are the ones that most adopt this type of strategy , due to its low implementation cost, ease of use, community creation and communication formats making it the ideal option for this type of companies that do not yet have the financial muscle to be able to make expenses in large advertising and marketing actions.
Social commerce shopping whatsapp marketing service around the world. In 2020, more than 100 million people made at least one purchase on WeChat (the most widely used social network in China). Source: China Daily. By 2025, social commerce sales in the United States are expected to reach $79.64 billion. These figures are accompanied by the understanding that digital platforms have about how people use their social networks , there are more and more payment functions within the application, store or marketplace and even chatbots. All these tools allow both the buyer and the company offering the product to have a more pleasant and simple buying and selling experience.
Social commerce sales chart Source: Insider Intelligence How to implement social commerce tactics in your company. The tactics for this strategy apply to companies of all sizes and can be very versatile since each type of company has its own way of carrying out marketing and communication actions. We are going to present the most basic actions so that you know the characteristics of the platforms and begin to implement them in your company profiles. Presence on major social networks. Being present on social networks does not mean that you have to be on all of them. You should investigate the ones where your target audience spends the most time and create content that is attractive to them .
