|
Post by account_disabled on Mar 14, 2024 5:06:14 GMT
A vision which can be aggravated by a negative buzz effect, when the company or brand finds itself trapped in problematic news. It is therefore important to monitor these terms , because a negative prediction can have a significant impact on online reputation , due to a “snowball” effect. If the Internet user clicks on the negative suggestion and consults the related results, this will increase the click rate on this content, which will become more and more legitimate in the eyes of the algorithm. .. which will position them even better in the SERP ! The first thing to do is to start by searching for your brand and looking at the Google Suggest predictions this will give you an idea of the image created by Internet BTB Directory users' queries. Then, it’s about working over the long term to help Google associate positive expressions with your brand nameBy conducting searches yourself that associate positive terms with your brand. By creating SEO-optimized content that conveys a good image of your business. By improving the user experience on your digital media. By working on your presence on social networks. By fixing the issue that a negative suggestion is referring to (if that issue is real, at least) over time, people will stop associating your brand with that issue, and the query will eventually go away on its own. As we have seen, Google Suggest is not just a trivial feature allowing Internet users to complete a query without having to type it all the way through.
|
|